Hailey Bieber's $1 billion glow-up: from Hollywood royalty to beauty mogul

In a stunning move that cements Hailey Bieber as a force in the celebrity beauty business, the 28-year-old model and entrepreneur has sold her skincare brand, Rhode Skin, to e.l.f. Beauty for a jaw-dropping $1 billion.

According to various media reports, the deal includes $800 million of cash and stock, plus up to $200 million in potential earnouts based on brand growth over the next three years.

But for Hailey Bieber, this isn’t just a business transaction, it’s the next step in a meteoric rise that began in 2022 when she launched Rhode Skin, a minimalist skincare line named after her middle name.

Since its debut, the brand has become a social media sensation, generating over $200 million in sales within 12 months, thanks to its viral products, including the Peptide Lip Treatment and Pocket Blush.

Now, with e.l.f. Beauty at the helm, Rhode is gearing up for global expansion, including placements in Sephora stores across the U.S. and U.K.

Bieber’s excitement about this partnership is palpable. “I always had big dreams for Rhode,” she wrote in a heartfelt Instagram post.

“The most important thing to me is to keep bringing Rhode to more spaces, places and faces globally. Partnering with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products.”