Dove Men Perseus / Dec 2024 / In-Image Branding

Dec 5, 2024

CARE LEADS TO CARE: THE AMAZING BENEFITS OF MEN’S SELF-CARE

Why self-care is important for men + society
Our study reveals that when men embrace care for themselves inside and out, it creates a ripple effect that benefits everybody in society. Male self-care doesn’t just have the power to change the world today, but for future generations as well.

With this study, we want to redefine what men’s self-care means, challenge the stereotypes of masculinity that can hold men back, and help more men care for themselves and their families, friends and communities.

Read our stats and tips to learn the benefits of self-care. And let’s start making that change together. Today, not tomorrow.

What is holistic self-care?
Practicing a variety of activities – including eating well, exercising, meditating, relaxing, socializing and daily skin care routines – helps improve our overall well-being. In turn, this holistic approach to male self-care – when men balance physical self-care, emotional self-care and social connection – helps us care more for others, too.

How does holistic self-care boost life satisfaction?
Our research proves men who stay in regular contact with people, ask for help, meditate, read books and focus on their diet – in short, who practice holistic self-care – are 2.2x more likely to feel balance in their lives, 1.6x more satisfied in themselves and 1.4x more satisfied with their partners.

Ways to practise self-care every day
Our study also shows that holistic self-care can help us create a world in which care is normalized as a trait of manhood and masculinity. So, what’s stopping so many men from embracing it?

Time demands, economic constraints, racial injustice and societal pressures to adhere to masculine stereotypes are all barriers that can hold men back from self-care. As Jadyn, one of our interviewees, states: “Caring for oneself can be seen as a feminine thing. And men who [practice holistic self-care] may be laughed about or become shamed.”

Guys: It’s time to support each other and break generational cycles together. But what does it mean to take care of yourself if you’re a man? Here are some tips to make holistic self-care part of your everyday routine:

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