Reckitt x Afp.ai
During the pandemic, many brands entered the territory of cleanliness and "antibacterial". The Lysol needed to stand out in the category and convey its effectiveness to the target audience.
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Results
- 28% of users slowed down scrolling when a creative appeared
- 73% of users pointed at the banner for more than 0.5 seconds
- 68% of users who saw the In-Image Ads creative remembered the Lysol brand product
- 42% of users, choosing between buying Lysol aerosol and competing brands, will pick Lysol
- We achieved results of 0.5% within the clickability — according to Google, it is almost ten times higher than the average benchmark for display advertising, based on our expertise within classic projects of this format — by 10%