Google x Afp.ai
Google has launched an image advertising campaign for the Google Search product. One of the tools was the technological format In-Content Rich Video. With its help, we integrated Google Search into sites and increased the number of queries.
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Results
- 91% of the clicks on the creative were with specific search queries
- The number of conscious actions increased by 4 times due to the maximum reduction of the user's path from the display to the actual interaction with the search
- In total, there were 33,892 requests through afp.ai creative.
For example, "what's in the cinema today."