Levi's / Feb 2025 / Mobile Stories

Since the inception of the blue jean in 1873, fashion pioneer Levi’s has evolved into a brand synonymous with strength, durability, and nostalgia. From the iconic laundrette commercial flaunting the brand’s signature sex appeal and starring former FACE cover star, the late Nick Kamen, to more recent campaigns that champion sustainability, Levi’s has universally ingrained itself into our sartorial lexicon.

As part of their ongoing initiative to ​“Buy Better, Wear Longer”, Levi’s has enlisted the talent of acclaimed TV presenter Maya Jama and British singer-songwriter Mahalia to front their AW21 campaign.

The video series looks at the common threads between generations, with the duo taking us behind the scenes into their ​“forever wardrobes”. You know, the pieces you love to wear over and over again. With a timeless capsule of durable denim and seasonal essentials, the pair delve deep into their shared love for garments that stand the test of time.

In this proper chinwag, the British music stars chat fashion inspirations, sound career advice, and reveal how Millennials and Gen Zs aren’t as different as we might think.