LunchBar / Nov 2025 / In-Image Max
We tried ‘sunscreen’ ice cream — and kind of liked it
“Ever wanted to taste your sunscreen?”
That was a real question, from Carnival Cruise Line, that arrived in my inbox.
The cruise company has gone ahead and created an edible approximation as a marketing ploy, with help from Van Leeuwen Ice Cream.
The Brooklyn-based chain is no stranger to the stunt ice cream game, having produced flavors meant to mimic Kraft Macaroni and Cheese and Hidden Valley Ranch dressing. Those, it’s worth noting, are other foods, not goop that you’d smear on your body during a cruise.
We could not resist, so we asked to try some.
A red carton with blue and white accents resembling Carnival’s ships eventually found its way, packed in dry ice, to my building. The packaging says the flavor is a limited edition, which is an understatement. It’s not available to buy, but Carnival distributed 16-ounce containers to media, influencers and others.
“If the buzz is big enough, a limited-time run of the flavor could be on the horizon,” a news release promises.
We assembled a taste test with several Washington Post writers and editors, including food and travel experts. Were there haters? Absolutely. Did some people opt for seconds? Yes, they did. More than one wished for a rum floater.