Samsung x Afp.ai
IAB MIXX Awards / Silver "Test & Learn Campaign"
Samsung has tested afp.ai's mobile rich-media format "Stories" for the product line Galaxy Watch4 announcement.
Check our detailed video case below.
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Case Results
Attention metrics
With attention metrics, brand marketers can learn from, optimize toward, and strengthen campaign effectiveness in their effort to generate better business outcomes.
- 64% Attention Impressions
- 67% of the Impressions were viewed in full
- on average, users interacted with the creative elements for 19 seconds
Creative engagement metrics
- 2,35% of users have interacted with the configurator
- 1,04% — click-through rate
Brand Metrics
Ad recall measures how memorable an advertisement is to an audience, Purchase Intent measurs each shopper's propensity to buy a product or service and Product Awareness is the degree of knowledge that customers have about a product.
- Ad Recall +45 p.p. (percentage points)
- Purchase Intent +6 p.p.
- Product Awareness +12 p.p.